Jason Wayne Creates
Former Sub Pop Records Artist
Strategic Creative Consultant
22-Year Transformation Specialist
"Everything I touch turns to gold. What's your project?"
From Sub Pop Records to Strategic Transformation
I started Jason Wayne Creates in 2025 after 22 years of transformation work. I helped take my band from suburban Texas unknowns to Sub Pop Records (Nirvana, Soundgarden). I played a major role in turning Denton's underground scene into a nationally recognized creative hub. I worked with members of The Strokes, David Byrne (Talking Heads), and Thurston Moore (Sonic Youth) at legendary NYC venues.
I've been on all sides of too many businesses to list - from startup founder to employee, from creative to operations, from front-line to strategic planning. These experiences give me tremendous and unique insights into what actually drives success.
I realized I wasn't any one specific skill set - I was a transformation specialist with a gift for pattern recognition and finding simplicity in chaos.
Here's what matters: I see what's not working and know how to fix it. Whether it's taking a band from basement shows to record deals or helping a business owner break through to their next level - I see the path from where you are to where you want to be.
Music Industry Credibility
Sub Pop Records artist, Universal Music publishing, collaborated with music legends, engineered at prestigious venues
Cross Domain Expertise
Audio engineering, video production, business strategy, brand positioning, content creation, musicianship, writing, photography, aesthetics, AI integration
Pattern Recognition Expert
Sees connections others miss, identifies what's not working, creates solutions that transform good businesses into legendary ones
How I Transform Your Business
Strategic Positioning
Most businesses compete on price because they don't know how to compete on value. I help you identify what makes you different and position that uniqueness so premium clients seek you out instead of you chasing bargain hunters.
Creative Content Systems
Your work tells a story, but most businesses don't know how to tell it. I create systems that turn every project into marketing content, every client success into social proof, and every interaction into a referral opportunity.
Cross-Domain Innovation
My 22 years across music, business, and creative industries gives me perspectives your competitors don't have. I spot opportunities and solutions others miss because I see patterns across different worlds.
“You can’t go back and change the beginning, but you can start where you are and change the ending.”
– C.S. Lewis
Get in touch
I don't just fix marketing problems. I transform how your market sees your value. Using the same pattern recognition that's transformed everything I've touched for 22 years, I'll help you break through to your next level.